I got the news through about google instant, and started playing straight away – I’m really liking it, and although people on the team find the search results slightly ‘jarring’ when they change, I love it.
Interestingly, I work for an online bingo retailer (tombola), and we were really quite proud last week to hit 4th when searching for ‘bingo’. From everything we’ve heard, google instant doesn’t make a blind bit of difference to the search, so “great” thinks I – though I’ll run a few tests just in case.
Appending to a search
- Using instant, type ‘bingo’ as your search – you should see tombola come up 4th (as of the time of this writing).
- Add a space as if you’re about to change the search – google instant correctly changes the search and different results are generated (we drop off the first page).
- Remove the space (you changed your mind didn’t you, you really wanted to see us!) – the original results set are returned back to their usual state.
Well done google!
Prepending to a search
I admit, this use case is going to be used far less than the original above, but ‘bingo’ is one of those words – it can happen at the start or at the end of a search term.
- Using instant, type ‘bingo’ as your search – you should see us come up 4th again.
- Click to the start of the search, and put a space in – the results change, and we drop off the page, and Gala Bingo comes out as the primary search.
- Remove the space…
Hold on, where did we go? The results haven’t changed? But my ‘search intention’ has changed!
Is it a bug?
Well, that remains to be seen. The above 'behaviour’ can also be demonstrated by typing ‘development’ and pre-pending versus appending. Oddly, not all terms behave like this though, so it’s not consistent.